Ma.Strum is a contemporary lifestyle fashion brand from England and draws most significantly from the worlds of sportswear, performance clothing & military design.
Now under the stewardship of owner & CEO John Sharp, the brand is headquartered just outside London in Essex, England.
Drawing inspiration from the functionality and style of historical military apparel and accessories, research into existing global fashion trends, as well as researching current lifestyle brands with a strong military, outdoors and athletic inspired aesthetic, I have pulled together a small collection of apparel and accessories that I feel reflect that, and that create an appealing and exciting looking collection for AW23.
SEASONAL PRINT STORY
The Idea behind the seasonal print story was to produce a contemporary print pattern that would work well across a number of different apparel and accessories items, but also one that had true meaning and relevance, and one that would help elevate and differentiate from the main body of the collection. The pattern I started to develop draws inspiration from a whole host of areas. Landscape, Fauna and also our own bodies in the form of our fingerprints.
