Endura is a British functional performance cycle brand with a history of affection and appreciation among Mountain Bike and Cycle enthusiasts around the world.
Founded in Scotland in 1993 with a no-nonsense commitment to advancing the performance and function of cycle apparel for all. As a maverick brand, it immediately launched a host of novel and challenging products that have gone on to earn iconic status globally and in many cases reset the benchmark of function and durability for the industry. This philosophy and disruptive innovation has carried the brand from Scottish local hero to global market leader.
This project of essentials and seasonal product is one with a heavy lifestyle leaning. Endura is a brand that i feel can be another of the legitimate functional performance brands that can become the next lifestyle apparel cross over success. Legitimacy - with a strong DNA that translates beautifully to the streets.
Founded in Scotland in 1993 with a no-nonsense commitment to advancing the performance and function of cycle apparel for all. As a maverick brand, it immediately launched a host of novel and challenging products that have gone on to earn iconic status globally and in many cases reset the benchmark of function and durability for the industry. This philosophy and disruptive innovation has carried the brand from Scottish local hero to global market leader.
This project of essentials and seasonal product is one with a heavy lifestyle leaning. Endura is a brand that i feel can be another of the legitimate functional performance brands that can become the next lifestyle apparel cross over success. Legitimacy - with a strong DNA that translates beautifully to the streets.
Essentials + and Seasonal.
Essentials + is a category one step above your staple essentials product. Product that has a life cycle of numerous seasons but has a seasonality to it with seasonal updates to things such as colour, or print execution - giving each season an element of variety and interest while remaining core essential product that can enable that consistent and strong brand and product recognition.
Seasonal product is the product that has a one season life cycle - Product that is progressive, playful and fun. Where the seasonal trends in silhouette and colour can be explored. The product that builds excitement in the market and among consumers and gets your loyal fanbase excited and also attracts the new consumers who are looking for the new hype product to engage with.
Essentials + is a category one step above your staple essentials product. Product that has a life cycle of numerous seasons but has a seasonality to it with seasonal updates to things such as colour, or print execution - giving each season an element of variety and interest while remaining core essential product that can enable that consistent and strong brand and product recognition.
Seasonal product is the product that has a one season life cycle - Product that is progressive, playful and fun. Where the seasonal trends in silhouette and colour can be explored. The product that builds excitement in the market and among consumers and gets your loyal fanbase excited and also attracts the new consumers who are looking for the new hype product to engage with.
